Thirty two days ago, I stumbled across a tweet mentioning a “30 Day Blogging Challenge” in which the challenge was to write 30 different posts, one-a-day, for 30 consecutive days. I always like a great challenge and this challenge from Sarah at Sark e-Media, seemed like a great way to get my creative juices flowing.
You see, my website had almost always been poetry centric, with the exception of a few snarky social media articles I would write here and there. I was also one of the initial beta invitees to Medium, before they opened up to the masses, so I was publishing elsewhere. I would chuckle at my WordPress site statistics and would get excited when five people would visit my website. Then along came Dodge and an invitation to attend the launch of the 2015 Dodge Charger Hellcat alongside other social media pundits (fancy word for smartypants).
Prior to this event with Dodge, I had always turned down the opportunity to attend these such events, let alone write any product reviews on my website. Personally I thought that my poetry would speak volumes and that people would flock to my website just like they have gravitated to me on Twitter. Boy was I wrong. I soon discovered that people actually liked my tongue-in-cheek reviews (actually reviewed a restaurant of the same name) and given that I loved products and branding, charities, travel and food, product reviews started to seem like a natural fit.
At first I thought I was selling out my poetic skills and at times I have drifted away from long-form poetry, but I’ve always been a poet utilizing haiku and I’ve mainly relinquished most of my published haiku towards Twitter. However, as I was seeing website traffic jump with each new review, the 30-Day Blogging Challenge seemed like a great way for me to continue practicing writing, let alone write some reviews of different products or charities that otherwise many people wouldn’t know about without either a haiku or article post written about their amazing product or charity.
So over the last 30 or so days, I’ve managed to successfully publish some sort of post or article on my website. I believe there were only one or two days where all I could do was post a short haiku (oops, I rhymed), but nevertheless I was still publishing something on my website. And having recently installed Google Analytics, I was able to get a better sense of where visitors were coming from around the World to visit my website, as well as what articles or posts resonated most with my readers.
And thanks to Sarah at Sark e-Media, here are 7 Great Tips From The 30 Day Blogging Challenge:
- Titles are Key: Capturing a reader is sometimes as easy as a properly worded title. For example, the title of this article is “7 Great Tips From The 30 Day Blogging Challenge.” As a reader, you knew well in advance of reading this post that there was a list of 7 great tips I found helpful from this challenge (granted there were more than seven).
- Optimizing posts for SEO: Having your posts optimized for search engine optimization and keywords can really help with organic search results. I had already installed WordPress SEO by Yoast and this is a great plugin for maximizing your search engine optimization.
- Outlining: If you don’t know where you are going in a post, try to outline what you are trying to convey to your reader before you write your post. This process should speed up your writing and get you on your way to writing your next post. Also, don’t be a perfectionist in your post. Come back and edit later, if necessary.
- Promotion of posts: Unlike the line in Field of Dreams, “If you build it, he will come.” Just because you wrote an article, but no one is there to read it, does it mean that you actually wrote the post? Yes, but organic (i.e., not paid for) promotion of your posts through social media channels and optimizing through SEO is a great way to drive traffic to your website.
- Recap posts: I wrote two of these such posts over the past 30 days, whereas I provided a short article thanking my readers for reading, but also provided a link to my best posts over the previous week, as well as a summary of the articles. I typically use a Sunday to Saturday time period and use a combination of my Google Analytics and WordPress JetPack stats to determine the most read articles.
- Infographics: When in a pinch to write a post and you are searching for a graphical description of an article, there are many great sites that can help create infographics. such as visual.ly, piktochart.com and infogr.am. Play around with the different sites to find some cool infographics to share with your readers.
- Call To Action: This was one of my most favorite tip I learned about during the 30 Day Blogging Challenge. Given that I don’t have anything to sell besides my intellectual curiosity, “calls-to-actions” are great ways to get people to either read another article, sign up for an email or potentially purchase a product. For example, click on this button below for the very first post I wrote on my website:
There are certainly more great tips in Sarah’s 30 Day Blogging Challenge, so I highly encourage you to try this challenge and see if it’s perfect for you. Although you shouldn’t do this challenge solely if you are just trying to drive traffic to your website, perhaps you are wondering what happened to my website traffic and trust me, I have no way to gauge if this is good or not, but for the 30 Days of the 30 Day Blogging Challenge, 1,599 visitors came to my website, as compared to 663 for the previous 30-day time period, which is a 141% increase in visitors. As for page views, for the 30 days of the 30 Day Blogging Challenge, I had a total of 3,261 page views as compared to 1,201 during the previous 30 days. Simple math makes this a 170% increase over the prior 30 days. That’s not too shabby.
So if it worked for me
it could work for you
and if you are bored
then post a haiku.