Many years ago when I was in business school earning my Master’s of Business Administration, a marketing professor discussed the notion that by saying a product name three times, or the Rule of Three, in a very short, concise statement, a targeted individual has a greater chance of remembering your product or service.

He further went on to state, that in a marketing Rule of Three, one must first introduce the product by name, highlight a function of the product while including its’ name and then reinforce why they would need or want the product while for the third time mentioning the products name. This marketing Rule of Three is very similar to how I learned of the Rule of Three in writing, as every story has a beginning, middle and and end. Comedians also use the Rule of Three buy laying the ground work for the joke, expanding a contrary viewpoint of the joke and delivering the punchline to make the audience roar with laughter.

I also use the Rule of Three in targeting specific types of individuals or brands that I would like to have follow me on Twitter. For example, in April of 2013, I was targeting specific individuals and brands that I admired, but I needed to try to get their attention versus just sending out them a random haiku or poem. Oddly in fact, I had been reported as spam by some brands on Twitter, simply for sending them a poem professing my love for the product. Go figure.

Instead of trying to be deemed too spammy or just another person saying, “Snoop Dogg – please follow me,” I resorted to a ritual of my Twitter Rule of Three. My Twitter Rule of Three consists of sending out three tweets, typically within a 12 hour time period.

The first tweet typically is similar to a children’s limerick or prayer while getting ready to lay down to sleep. I would always send out this tweet right before I would go to bed and then I’d count my sheep as I laid in sleep.

Then once I awoke from my Downy night sleep, without checking to see if the individual or brand had followed me, the first tweet of the morning would be a good morning type of tweet:

Then almost immediately after checking to see if the individual or brand had followed me back, I would send either a tweet of joy or a tweet of sorrow, depending on the outcome:

I can empirically state that when I have sent out a series of these three tweets, I have a significantly higher rate of “conversion” of gaining a new follower, such as Tony Robbins, then had I just simply pressed the follow button on Twitter or sent out a haiku to the intended followee. So although it didn’t appear that I was successful in getting Tony Robbins to follow me, later in the afternoon I was followed by Tony Robbins and received a very nice direct message from Tony.

So for me, the Rule of Three is very important for in life, in writing and in Twitter. So if it works for me, it may work for you, give it a try, and tell me too.